Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your product pages. The store side of the business genuinely works: real traffic arrives for Victron, Fronius and MyEnergi product searches, and AI tools already cite you 14 times when people ask about renewable energy in Ireland. The finding is that not one of your 111 tracked searches names Cork or any other Irish county, and the citations AI tools give you point to other companies' pages, not your own. It's all detailed below, with what to do about each one.
The site ranks for 111 searches. The ones that work are specific product and brand names: Victron inverters, Fronius, MyEnergi's Zappi and Eddi. None of your real traffic comes from anyone searching for solar or renewable installers in Cork, because no page on the site is built to answer that search.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| off grid solar power systems | 140 | 1st. 60% of all your traffic. | 1st |
| agm battery | 320 | 4th, from a Victron product page. | 4th |
| victron | 260 | 2nd, from a product page. | 2nd |
| solar installer cork | – | Not one of your 111 tracked searches names Cork or any county. | Absent |
The pattern is consistent across the account: whenever a page targets a specific product or brand, it ranks well. Not one page targets "who installs this in Cork", so that search, arguably the one that turns a browser into a customer, currently belongs to nobody.
This is not a design or product-catalogue problem. The store, the blog and the grants article are genuinely solid. The gap is a missing installer-focused page for Cork, the kind of steady monthly work that turns product traffic into local enquiries.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
108 visits a month, down 38% recently, almost all of it product and brand searches.
0 of the 111 tracked searches mention Cork or "installer".
14 AI citations pointing to other companies' pages, not yours.
Your product pages already prove people find and trust the business. None of that traffic currently has anywhere to land if what they actually want is someone to install it in Cork. You know your close rate on enquiries and what an install is worth. That's the sum worth doing on your side.
Traffic is already down 38 percent. A missing installer page doesn't just cap growth, it means every month of decline in product traffic also shrinks the pool of people who might otherwise have found a local installation page, if one existed.